Know exactly what's
driving your revenue
ConversionPath gives Shopify brands a single source of truth for marketing attribution - blending Meta, Google, and Email data with real order revenue.
The problem
Your ad platforms are not
telling you the truth
Every platform measures success by its own rules - and those rules are designed to make the platform look good, not to give you an accurate picture of what's actually driving revenue.
Without ConversionPath
Every platform claims the sale
Meta says it drove 80 conversions. Google says 65. Your Shopify store shows 50 orders. Someone is lying - and it's costing you money.
In-platform ROAS is inflated by design
Platforms use their own attribution windows, count view-throughs as conversions, and overlap with every other channel. The number they show you is the best possible version of the truth.
Blind scaling destroys margin
When you can't tell which channel actually closed the sale, you scale the wrong campaigns, starve the right ones, and wonder why ROAS keeps dropping.
With ConversionPath
One source of truth - your Shopify orders
Every conversion is traced back to a real, verified order. Not a click. Not an impression. A sale.
Blended attribution across every channel
We deduplicate across Meta, Google, and Email so each order is counted once - giving you the true return on every dollar spent.
Know exactly where to put your next dollar
Campaign health scores, cross-channel assist analysis, and budget recommendations grounded in your actual revenue data - not platform self-reporting.
"Stop putting money in blindly based on what the platforms tell you.
Make decisions on data that's actually yours."
Features
Everything attribution
should be
One platform that connects all your channels to real revenue - so you always know where to put your next dollar.
Blended Attribution
Combine Meta, Google, and Email touchpoints against real Shopify order data - no platform self-reporting, no double counting.
Conversion Path Visualiser
See exactly which channels work together to drive a sale. Sankey diagrams reveal the full customer journey - not just the last click.
Executive Summary
A real-time health score for your ad account - blended ROAS, MER, NC-ROAS, and AI-generated recommendations in one view.
Campaign Intelligence
Per-campaign blended ROAS with Scale / Healthy / Monitor / Critical health badges and context-aware budget recommendations.
Cohort Analysis
Track new vs returning customer revenue over time. Understand retention, repeat purchase rate, and LTV by acquisition cohort.
Order-Level Accuracy
Attribution traced directly to verified Shopify orders - not platform estimates. Your revenue numbers always match your Shopify dashboard.
Conversion Paths
See exactly how customers
find and buy from you.
Watch your customer journeys unfold in real-time. See which platforms drive the first click, which ones assist the sale, and which ones close the deal — without guessing or relying on overstated in-platform data.
- Multi-touch attribution across Meta, Google, Email & Direct
- First-party tracking pixel — no reliance on cookies or platform pixels
- Real Shopify order data, not platform-reported conversions
- Interactive Sankey diagram shows actual customer paths to purchase
Meta Ads
Google Ads
Direct
Organic
First Visit
Add to Cart
Purchase
Campaign Intelligence
Analyse every campaign.
Act with precision.
ConversionPath surfaces the full picture behind every campaign - from individual ad creatives down to blended revenue - and tells you exactly what to do next.
Every creative. Every campaign. One view.
Drill into any Meta campaign and see every ad creative - images, videos, copy - alongside its blended ROAS, spend, and conversion data. No more switching between Ads Manager tabs.
Guided action plans on every campaign
Each campaign is automatically scored - Scale, Healthy, Monitor, Underperforming, or Critical - with specific bullet-point actions based on your blended data. Not gut feel. Not platform vanity metrics.
Blended metrics that tell the whole story
See exactly how much to increase a budget, which campaigns to pause, and which ad sets to consolidate - all based on the revenue your store actually recorded, not what the platform claims it drove.
Always-on intelligence
Your brand's command centre.
Always watching. Always ready.
ConversionPath doesn't just report what happened - it tells you what to do about it, before it costs you.
Never miss a performance shift
Set intelligent alerts on any metric - ROAS, spend, conversion rate, MER. The moment a campaign drops below your threshold, you're notified instantly. React before budget is wasted, not after.
Scheduled reports, built around your rhythm
Deliver automated performance reports - daily, weekly, or monthly - straight to your inbox. Choose exactly which metrics matter to you and receive a clean, shareable summary without logging in.
Your always-on ecommerce intelligence partner
From the first touchpoint to the final sale, ConversionPath tracks your entire customer journey, flags what needs attention, surfaces where to double down, and tells you how to grow - all in one place. Consider it your unfair advantage.
The intelligence your competitors don't have.
Know where every customer came from. Know what to do next. Every single day.
Beyond Marketing
Know your true business health.
Not just your ROAS.
Input your fixed and variable costs to generate a live P&L statement. Get a business health score, executive summaries, and actionable insights - not just marketing metrics.
Executive Summary
AI-powered health score & signals
82/100
Performing well
ROAS
3.84x +22%
Revenue
$724.5K +119%
Strong net margins, solid ROAS, and improving momentum. Real-time AI signals flag what needs attention before it costs you.
Business Summary
Live P&L with your actual costs
Net Profit %
18.9%
MER
26.0%
CAC
$42
Input your tax rate, variable costs, and fixed costs. ConversionPath calculates your true P&L in real-time across any date range.
Stop guessing if your business is profitable. Know it.
How it works
Up and running
in minutes
No engineers needed. Connect your accounts and your attribution data is live the same day.
01
Connect your store
Link your Shopify store in one click. ConversionPath syncs your orders, customers, and revenue in real time.
02
Connect your ad accounts
Add Meta Ads, Google Ads, and Email. We pull spend, impressions, clicks, and campaign data automatically.
03
Attribution runs automatically
Our blended model matches ad touchpoints to real Shopify orders. No manual setup, no platform self-reporting.
04
Make smarter decisions
Your Executive Summary, conversion paths, campaign health scores, and budget recommendations update daily.
SEE IT IN ACTION
Watch ConversionPath in action
See how merchants get true attribution in under 3 minutes
The Comparison
Us vs Them
Same tracking technology. More features. A fraction of the price.
Feature
Us
A$29-149
Others
$500-4K+
Flat monthly pricing
First-party pixel tracking
Multi-touch attribution (4 models)
Server-side tracking (Meta CAPI)
Google Enhanced Conversions
Business P&L with health scoring
AI-powered Lightning Agent
Smart alerts (Slack + Email)
Scheduled reports (daily/weekly/monthly)
Email marketing analytics (Klaviyo)
Campaign health recommendations
Executive summary with health score
Cohort analysis & customer LTV
No pageview limits
Score
14/14
5/14
Other attribution tools charge based on your pageviews — $500 to $4,000+/mo as you grow.
ConversionPath is flat-rate. Same price whether you do 10K or 10M pageviews.
Pricing
Simple, transparent pricing
14-day free trial on all plans. No credit card required. Cancel anytime.
Starter
For growing brands that want real attribution data.
- Shopify + 1 ad platform (Meta or Google)
- Blended attribution model
- Conversion path visualiser
- Executive summary & health score
- Business summary with P&L inputs
- Weekly email reports
- 3 AI audit reports / month
- Lightning Agent — 20 questions / month
- 90-day data history
- Email support
Growth
For scaling DTC brands that need the full picture.
- Shopify + all ad platforms (Meta, Google, Klaviyo)
- All attribution models (blended, first-touch, last-touch, linear)
- Campaign health scores & recommendations
- Cohort analysis & customer LTV
- Smart alerts (Slack + Email)
- Daily, weekly & monthly reports
- 10 AI audit reports / month
- Lightning Agent — 100 questions / month
- Basic + Advanced AI models
- 1-year data history
- Priority support
Pro
For agencies and high-volume brands.
- Everything in Growth
- Multi-store support (up to 5)
- Unlimited AI audit reports
- Lightning Agent — Unlimited questions
- Slack alerts with campaign detail
- CSV/Excel export
- API access
- Dedicated onboarding
- 13-month data history
Stop guessing.
Start knowing.
Join Shopify brands that have replaced platform guesswork with real blended attribution data.